Entranced by Amaarae’s ethereal voice, I chose to redesign a song cover of SAD GIRLS LOVE MONEY REMIX. The main artist on the track is Amaarae, a Ghanian-American singer and songwriter known for her fusion of multiple genres such as pop, afro beats, and R&B.
The other artist featured on the track is Kali Uchis, a Colombian-American singer and songwriter, known for fusing latin, neo-soul, and R&B. I believe that the original song cover fell short of emphasizing the song's purpose: the confidence that today’s women exude.
As a Black Queer woman, the artist Amaarae, aims to empower the communities she is apart of by being unapologetically herself within and outside of the music industry. I only see fit that her identity is visually represented on the cover using a a Black female model at the example.
Song Cover Redesign for Amaarae, American-Ghanian Singer
OBJECTIVES
DESIGN PROCESS
Moodboard
PROJECT SUMMARY
FINAL WORK
REFLECTION
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ROLE + TOOLS
Project Developer, Visual Designer
OBJECTIVES
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Sketches
For the final design, I created a nostalgic album cover design, mockup, and a printed vinyl cover to pay homage to other female singers and songwriters that came before Ammarrae. The design is inspired by photographs I took of a confident Black female client that I had. As an empowered Black woman, my client represents Amaarae.
To maintain the Y2K aesthetic in the new cover, I created futuristic and sparkly secondary elements, reflective textures, and implemented a desaturated purple and a bright pink.