Rockitacos is a Mexican-American food catering business located in Kenosha, Wisconsin. During my time at Carthage, I began to learn more about the owners of Rockitacos since their company served students at the college. With personalized service and delicious food, I felt compelled to propose design and photography solutions to the business owners.

After learning that the business needed a formal graphic designer or photographer, I learned more about the owners and the company through in-person and digital communication to craft design and photographic projects. The goal was to develop a professional-looking brand identity by altering previous material and creating consistent digital design elements with graphics and photography.